AudioLark Audio Books and its erotic division AudioMinx published over 70 romance audio books in its first year. Our audio books are available through our own websites and through Audible.com, Amazon, iTunes, Barnes and Noble, BooksAMillion and libraries across North America. Now expanding into ebooks and other fiction genres in addition to romance, AudioLark is poised to grow tremendously in the next twelve months. We are looking for a Marketing Director to grow along with us.
Job Description:
The Marketing Director will develop and implement an effective marketing program to promote all aspects of AudioLark Audio Books and its divisions. Duties may include:
Developing marketing campaigns for new titles
Coordinating product reviews
Maintaining blogs and developing social media strategies
Coordinating author blog tours/appearances/special events
Designing and implementing contests and events
Developing partnerships with publishers, retail outlets and alternative sales outlets
Designing and implementing ad campaigns and promotional literature
The Successful Candidate Will Possess the Following Qualifications:
A love of fiction in general and romance novels in particular.
Excellent written and spoken English skills.
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A passion for communication.
Significant personal presence with excellent networking skills.
The ambition to make your mark in the ebook and audio book industry.
Previous sales or marketing experience.
Previous ad and copywriting experience.
A sense of trends in romance publishing.
In-depth knowledge of social media and software such as Facebook, Twitter, Blogger, WordPress, etc.
In-depth knowledge of the romance publishing industry and the major players within it.
Tireless enthusiasm for promoting the AudioLark brand and all of our authors and titles.
A professional attitude and manner of communicating.
A willingness to learn.
This is a commission-based position. Commissions are based on the company’s overall sales with a generous incentive structure.
Please send your resume and a cover letter detailing applicable experience to jennifer@audiolark.com.
Join us at the 2010 NJRW Put Your Heart In A Book Conference!
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Boost your Creativity and your Career!
October 22-23, 2010
Renaissance Woodbridge Hotel, Iselin, NJ
Registration begins June 15th!
Sharon Sala: Keynote Speaker Robyn Carr: Luncheon Speaker Leanne Banks: Special Presentation (* For first 100 registrants) Bob Mayer: Pre-Conference Workshop Speaker
We’ve got 48 workshops being offered:
Rochelle Alers – Will the Real Romance Novel Stand Up!
Jessica Andersen – World Building Isn’t Just for Paranormals
Leanne Banks – TBD
Heidi Betts – Fear of Failure/Success
Annette Blair – Story Mapping
Christine Bush – First Timer’s Meeting
Robyn Carr – Working with an Ensemble Cast of Characters
Tori Carrington – The Road Well-Traveled
Deborah Cooke – Holy Grail of Voice
Claudia Dain – Publishing as a Bloodsport
Lisa Dale – Positive Thinking
MaryJanice Davidson – The Day I Died…
Dee Davis – Structure/Function of Dialogue
Robyn DeHart/Emily McKay – Whoa, Whoa, Whoa…Feelings
HelenKay Dimon – Beginnings that Lure the Reader
Meredith Duran – The Backstory Made Me Do It: Creating Characters Who Produce the Plot for You
Elaine P. English – Hot Legal Issues in Publishing
Judi Fennell – To Contest or Not to Contest
Tina Gabrielle/Phyllis Nugent – Using Unbelievable Conflict to Write a Great Book
Katherine Garbera – Writing a Selling Desire
Michelle Grajkowski/Winnie Griggs – Honing Your Pitch
Candice Hern – The Power of POV: Using It to Bring Characters to Life
Hannah Howell – How to Draw the Reader into Your Story and Keep Her There
Madeline Hunter- TBD
Virginia Kantra – Evoking Emotions
April Kihlstrom – Book in a Week
Cindy Kirk – The Selling Synopsis
Corinna Lavitt – Online Communities
Lora Leigh – Erotic Writing in the Raw
LeeAnn Lessard – How to Do Your Own PR…or Not
Faygie Levy/Elissa Petruzzi – Tips on How to Approach the Media Outlets for Coverage
Julie Anne Long – Why Publishing is Making You Crazy and What You Can Do About It: the Tao of Publishing
Julianne MacLean – The Power of the Rewrite
Bob Mayer – E-Pub and Everything Else
Keri Mikulski – Wanna Write YA?
Peter Miller – The Metamorphosis from Best-Selling Novel to Hollywood
Molly O’Keefe – Getting Past the Hook
Pam Rosenthal – Erotic Writing: Improving It Technically
Sharon Sala – Ten Things I Wish I’d Known
Kathryn Smith – The Three-Act Structure: How to Plot Any Book
Annie Solomon – Plotting Romance Suspense
Anne Stuart – Publishing is a Snake
Sherry Thomas – Chemistry: How to Create the Sizzle that Will Keep Your Readers Glued to the Page
Lisa Verge Higgins – Get Your Foot in the Door: Writing a Killer Query Letter
Joss Ware – Creating Worlds that Don’t Exist
Sarah White/Lisa Ruff – Deeply Flawed Heroes: How to Take Them to Bed
Diane Whiteside – Action Love Scenes
The Grammar Divas – Fat-Free Writing, or How to Eliminate Wordiness in Ten Easy Steps.
Sign up for appointments with one of these agents or editors:
Agents
Adrienne Rosado — PMA Literary & Film Management, Inc.
Anne Hawkins — John Hawkins & Associates
Liza Dawson — Liza Dawson Associates
Elaine P. English — Elaine P. English Literary Agency
Chelsea Gilmore — the Maria Carvainis Agency
Miriam Goderich — Dystel and Goderich Literary Management
Michelle Grajkowski — 3 Seas Literary Agency
Susannah Taylor — the Richard Henshaw Group
Suzie Townsend — FinePrint Literary Agency
Editors
Jennifer Graham — Avalon
Lia Brown — Avalon
Amanda Bergeron — Avon/Harper Collins
Alex Logan — Grand Central Publishing
Patience Smith — Harlequin/Silhouette
Shana Smith — Harlequin/Silhouette
Shannon Criss — Kimani/Harlequin
Evette Porter — Kimani, Kimani Tru/Harlequin
Shawna Rice — Harlequin/Silhouette
Susan Litman — Harlequin/Silhouette
Jhanteigh Kupihea — NAL
We will be adding to this list, so check www.njromancewriters.org frequently to get the most up to date news on the conference.
Registration opens June 15th
NJRW Member: $185.00
Non-NJRW Member: $205.00
Pre-conference Workshop
Warrior Writer Workshop: Teaching Writers How to Become Successful Authors in the New Age of Publishing, with Bob Mayer (Friday, Oct. 22, from 8 a.m. to Noon) – $30.00
Put Your Heart in a Book Conference 2010 Literacy Book Fair and Author Signing
New Jersey Romance Writers is happy to once again be hosting a Literacy Book Fair and Author Signing at the conclusion of our Put Your Heart in a Book Conference. Open to the public, the Book Fair will take place on Saturday, Oct. 23, from 4:00 p.m. to 5:30 p.m. A portion of all proceeds from the Book Fair will be donated to Literacy Volunteers of America, New Jersey.
In addition to conference speakers, published authors who attend the conference are eligible to participate. We typically have 50-70 authors signing during this event.
If you are a published author who is speaking at or attending the NJRW Conference and are interested in participating, and need more information, contact 2010 NJRW Book Fair Chair Isabel Roman (Isabel@isabelroman.com).
It took me all day yesterday, but I have FINALLY come up with a blurb for Lust’s Temptation that I’m happy with. I’m hoping the folks at Ellora’s Cave, and, more importantly, my readers agree!
Lust’s Temptation
Tawny Taylor
Book Two in the Masters of Sin series.
Troi and Amun—one dominant, the other submissive, both alpha—are possessed by the spirit of Lust. Its dark demands have tested their will every minute of every day for centuries. And they’ve committed deviant, selfish acts to satisfy its unrelenting carnal hunger. But the guilt doesn’t overwhelm them until they meet Oriel. She is their salvation, their peace. They need her. But they don’t deserve her.
Life’s lessons have taught Oriel not to trust anyone, especially gorgeous men who will use anyone for their own satisfaction. Granted, they’re sexy. Charming. Her body responds to their every look and touch. But she can’t—won’t—take a chance on them. Until she realizes she can run away, but she can’t escape from the emotions they stir.
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Note: This book contains same-gender sex, group sex, and various and sundry other deliciously wicked acts, committed by two very naughty boys.
So, what do you think? Is it good? Great? Terrible? In your opinion, what makes a great blurb/back cover copy?Do you have a favorite? Have you read one and thought to yourself, OMG, that’s freaking brilliant! Post it in the comments!
On Friday, May 21, the Wall Street Journal published this fascinating article, talking about Barnes and Noble’s attempts at adjusting its business model to help it survive a future where ebooks comprise a large fraction of book sales. Personally, as a Nook owner (and lover), I’m hoping they are successful in turning their HUGE ship around.
Electronic books are still in their infancy, comprising an estimated 3% to 5% of the market today. But they are fast accelerating the decline of physical books, forcing retailers, publishers, authors and agents to reinvent their business models or be painfully crippled.”By the end of 2012, digital books will be 20% to 25% of unit sales, and that’s on the conservative side,” predicts Mike Shatzkin, chief executive of the Idea Logical Co., publishing consultants. “Add in another 25% of units sold online, and roughly half of all unit sales will be on the Internet.”
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Recently, a newly published author posted a question about promoting her ebook on one of my fave writing forums, Romance Divas. I could tell from her post that she was completely overwhelmed and intimidated by the prospect of promoting her upcoming release. Making matters worse, her publisher asked her to submit a promotion/marketing plan to them.
First, a couple of definitions. (from www.managementhelp.org) Sometimes authors use the terms promotion and marketing interchangeably, but they aren’t the same thing.
Promotion: Promotion keeps the product in the minds of the customer and helps stimulate demand for the product. Promotion involves ongoing advertising and publicity (mention in the press). The ongoing activities of advertising, sales and public relations are often considered aspects of promotions.
Marketing: Marketing is the wide range of activities involved in making sure that you’re continuing to meet the needs of your customers and getting value in return…Marketing activities include “inbound marketing,” such as market research to find out, for example, what groups of potential customers exist, what their needs are, which of those needs you can meet, how you should meet them, etc. Inbound marketing also includes analyzing the competition, positioning your new product or service (finding your market niche), and pricing your products and services. “Outbound marketing” includes promoting a product through continued advertising, promotions, public relations and sales.
Now that we’ve defined those two relevant terms, let’s dig in. Please understand, I am basing my suggestions upon my personal experience only. I have no concrete data to prove whether any or all of these suggestions impact sales whatsoever.
First, let’s tackle marketing–which would include author branding, book content, cover design, blurb, and publisher. Writing a great book is a good start. Writing the right book for the current market is even better. And placing that right book at the right publisher is even more important. Not all epubs are created equal. Some have large readerships, high traffic, and have the potential to sell more ebooks for you than others. But those publishers also have a great many authors and an author needs to stand out from the crowd, especially if s/he’s new/unknown. Also, some publishers produce better sales in very specific subgenres, such as GLBT, but not others. Outside of the cover, blurb and excerpt, what can an author do to make readers click her Buy link when they have so many choices?
This leads us to the topic of promotion. I think it’s important to balance savvy ebook marketing with at least some book promotion. I’d never recommend an author waste hours a day promoting her book, clog the Yahoo groups with drive-bye promo posts, or spend tons of money on ads that won’t yield results, but I would recommend s/he do some simple things to help gain exposure in what’s already becoming a glutted market.
What doesn’t work:
First, chats do nothing to help an author promote an ebook. Generally speaking, they are attended by readers who are looking for a free ebook and other authors who are also there to promote their books.
Second, I’ve concluded contests offering a free download do nothing either. Oftentimes, they are entered by the same readers, over and over–the same readers who enter the many other contests hosted by authors. Many times the winner doesn’t even claim the prize.
What may help:
If you can snag a “guest blogger” slot for free on a blog that has a built in readership, that can help you gain some exposure.
If your publisher has a Yahoo group or forum where readers hang out, then taking the time to put in a presence there can yield results.
Hosting a writing contest, in which the final prize is a critique from an editor well known in the marketplace (or an agent), can drive traffic to your blog/site and help you gain exposure. Structuring the contest to encourage visitors to return weekly is best.
Here’s the reality: 99% of the people who will buy your book are going to go on your publisher’s site (or Fictionwise, or Amazon, or whatever), check out the latest releases, read the blurb, and click “Buy” because they like what they see. They will have had no exposure to you outside of that. Regardless of this fact, newly published authors need to do some work to promote their book. I’d suggest they stick with things that are very low cost, and be smart about how they spend their time.
1. Post an announcement on a forum you frequent (like Romance Divas) and ask other members to blog the release for you. Then return the favor for them.
2. Set up a WordPress.org blog (not the free WordPress.com one), pay for domain registration and hosting (under $50 for the year) and use the free “Related Posts/Related Sites” plugin to get instant exposure. Get in the habit of blogging every day.
3. Set up profiles at all the social networking sites: facebook, myspace, twitter, etc. and use Ping.fm to post to them all from one screen daily.
4. Join a blogging group, if you can find one that has an open slot.
5. Create a simple banner about your book and put it in your signature on any forums you are active on.
6. Write an article about writing and post it on Gather.com, with a link to your site/blog/book.
7. Sign up for a year membership on The Romance Studio (it’s very inexpensive) and post your book’s release on their New Releases, News, and/or front page.
So there you go, the Cheapskate’s Guide to Promoting Ebooks. Do you have any other suggestions? Questions? Comments? Post them in the comments.
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The day I received The Call about the sale of Blood of Eden, I opened a SASE and read a generic Dear Author rejection. The timing couldn’t have been better. I got a good laugh out of it. Is this the first time it’s happened to me? Nope. Will it be the last? Probably not. And I know I”m in good company.
Recently, The Examiner listed 30 famous authors who were repeatedly, and sometimes rudely, rejected before they became a household name. Care to hazard a guess at a few of them? If you’ve read Stephen King’s On Writing, you know he’s one of them. Would you have guessed Anne Frank and JK Rowling? William Faulkner received this rejection from a publisher, for his book Sanctuary,
Good God, I can’t publish this!
And Judy Blume?! I just loveloveloved her books as a kid.
What can a writer take from this? First, the assurance that some very talented writers received rejections. Rejections don’t mean your writing is good enough, marketable enough, or ground-breaking. It simply means the editor didn’t see its potential. And second, it teaches us that, as Judy Blume said, The percentage of ED increases in men not only sex drives but best viagra pills also removes sexual weakness. viagra brand online They involve some of the identical signs of Style II adult onset diabetes but they can start a great deal more intense warning signs which include diabetes mellitus ketoacidosis. For low commander cialis blood pressure to be a problem there needs to be a symptom associated with that low number. But, Sildenafil citrate steal here buy viagra online is the best remedy for curing the problem of impotency.
Determination and hard work are as important as talent.
Amen to that!
Now, go be inspired. Read the full list at The Examiner.
NEW YORK, May 19, 2010 (BUSINESS WIRE) — Barnes & Noble, Inc. /quotes/comstock/13*!bks/quotes/nls/bks (BKS19.77, +0.27, +1.38%) , the world’s largest bookseller, is extending its deep and longstanding tradition of supporting authors and publishers with PubIt! by Barnes & Noble, an easy and lucrative way for independent publishers and self-publishing writers to distribute their works digitally through Barnes & Noble.com and the Barnes & Noble eBookstore. The easy-to-use publishing and distribution platform offers qualified independent publishers and authors of self-published works expanded distribution, visibility and protection that only Barnes & Noble can offer.
The announcement marks Barnes & Noble’s latest move to continue to build one of the world’s largest digital catalogs, spanning eBooks, journals, periodicals and other types of reading material. PubIt! titles will be distributed through BN.COM and Barnes & Noble’s eBookstore, which currently offers more than one million digital titles to millions of dedicated customers in-store and online.
Independent publishers and writers will appreciate PubIt!’s simple and competitive royalty model and compensation process, the details of which will be available in the coming weeks. Content owners’ intellectual property will be well-protected with Barnes & Noble’s best-in-class digital rights management technology and offered in the industry standard ePub format that allows publishers’ works to be enjoyed by millions of Barnes & Noble customers on hundreds of the most popular computing, mobile and eBook reading devices.
“As a company that has achieved much of its success by building mutually beneficial relationships with publishers and authors, Barnes & Noble’s new PubIt! service represents an exciting evolution and significant opportunity in the digital content arena,” said Theresa Horner, director, Digital Products, Barnes & Noble. “Barnes & Noble is uniquely positioned to support writers and publishers and bring their exciting digital works to the broadest audience of readers anywhere.”
Whether online or on-the-go, Barnes & Noble customers will have access to PubIt! titles with the opportunity to browse, sample, buy and download the digital content in seconds to their devices with free BN reader software. Using Barnes & Noble’s breakthrough Read In Store(TM) technology, NOOK(TM) customers can also browse the complete contents of PubIt! titles while in Barnes & Noble stores.
PubIt! is a convenient one-stop-shop, allowing publishers to get their content in front of consumers for purchase and reading on the most widely adopted mobile devices and software platforms. By following simple steps to upload their content in an industry standard format for electronic titles, content creators can reach consumers on hundreds of devices including: NOOK by Barnes & Noble, PC, Mac(R), iPad(TM), iPhone(R), BlackBerry(R) and others. For more information on free BN eReader software and apps, please visit www.bn.com/ebooks/download-reader.asp.
More information on PubIt!, which will be available this summer, and the benefits of joining Barnes & Noble’s expansive and trusted digital content catalog can be found at www.bn.com/pubit.
About NOOK(TM), by Barnes & Noble
NOOK marries innovative technology and sleek minimalist design with access to the Barnes & Noble’s digital store of over one million eBooks, newspapers and magazines. NOOK’s color touch screen for navigation along with a best-in-class E Ink display offer an immersive, enjoyable eReading experience. It offers both 3G wireless and Wi-Fi access, is the first to offer digital lending for a wide selection of eBooks through its LendMe(TM) technology. In Barnes & Noble stores, NOOK customers can access free Wi-Fi connectivity, enjoy the beta Read In Store feature to browse many complete eBooks for free, and the More In Store program, which offers free, exclusive content and special promotions. NOOK is available for $259 in Barnes & Noble stores, www.nook.com and at Best Buy stores and www.bestbuy.com.
To learn more and experience NOOK, visit www.nook.com. Follow our eBooks and other updates on www.twitter.com/NOOKBN and www.facebook.com/NOOKBN for information on NOOK updates, new eBook releases, Free Friday eBooks and more. To learn more about the free Barnes & Noble eReader software and Barnes & Noble eBookstore apps, visit www.bn.com/ebooks.
ABOUT BARNES & NOBLE, INC.
Barnes & Noble, Inc. /quotes/comstock/13*!bks/quotes/nls/bks (BKS19.77, +0.27, +1.38%) , the world’s largest bookseller and a Fortune 500 company, operates 723 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 639 college bookstores serving nearly 4 million students and over 250,000 faculty members at colleges and universities across the United States. Barnes & Noble is the nation’s top bookseller brand for the seventh year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend(R) Brand Study by Harris Interactive(R). Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than one million titles in its eBookstore (www.bn.com/ebooks). Barnes & Noble customers can buy and read eBooks on the widest range of platforms, including NOOK(TM) by Barnes & Noble, eBook Readers from partner companies, and hundreds of the most popular mobile and computing devices using free BN eReader software.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.
What will the future of publishing look like? Some folks have theorized that the end of an era is upon us. There’s talk of publishing’s evolution, from a world dominated by a handful of large publishing houses to one in which smaller houses are able to compete. Much of the change is due to the Kindle and to the growing demand for ebooks.
Things were looking pretty darn good in my crystal ball. As an author, I saw opportunities opening to me, opportunities that I–as an epublished author–have been waiting, hoping for.
And then something happens, like JA Konrath signing with AmazonEncore, to make me second-guess my rosy vision for the future. Could Amazon become a powerful super-corporation, a monopoly, handling all aspects of book publishing, from concept to distribution? It seems it’s already on its way to doing just that. I’m sure this is why publishers fought so hard for control of product pricing. But they may be fighting a losing battle. As more authors go to Kindle and AmazonEncore, and the average ebook price drops, traditional publishers’ products will be priced out of the market. They’ll be forced to make painful decisions. And I’m not familiar enough with publishing to know what the potential fallout of those decisions might be, but I have a vague feeling it won’t be pretty.
I’m not going to pull a Chicken Little and start shrieking, “The sky is falling!” But I will say, it’s an interesting time to be part of the publishing world right now.Things are changing, and quickly.
So, what’s an author–who has absolutely no control over the changes taking place–supposed to do, as the world beneath her feet shifts and tips?
Stay informed. Listen closely. Make decisions carefully, based upon facts, not rumors.
A few publishing industry blogs to help you do just that:
If you aren’t aware, there are a couple authors over on the GenReality blog who are foolish brave enough to share their actual sales figures for their books. Despite my seeming little dig, which is more an indication of how I think publishing folks will respond to this practice than the value I see in sharing the data, I have great respect for these authors and what they’re trying to accomplish. In the spring of 2009, Lynn Viehl posted an actual scanned copy of the royalty statement for her NYT top twenty bestseller, Twilight Fall. Why would she do such a thing, exposing herself to the potential backlash from her publisher, her agent, and anyone else who didn’t like the idea? Because she felt it was important to let hopeful future-NYT bestsellers know what the real numbers were. My hat’s off to Lynn. This month, Sasha White posted her sales figures for a short novella published by one of the leading epublishers in the current market, Samhain Publishing. The book sat in the top ten bestselling list on mybookstoreandmore.com for three weeks. What does that mean in dollars and cents? I’ll leave it to you to read her well-written blog post HERE.
Again, my hat’s off to Sasha for having the guts to share her numbers. Most authors are very tight-lipped about their sales, for a variety of reasons. I haven’t shared any numbers, outside of reporting anonymously to Brenda Hiatt’s Show Me the Money, and I can’t really give you a reason, outside of a personal insecurity, fearing I’ll lose my readers’ respect if my sales aren’t as high as they might have expected. Perhaps it would do the opposite, I don’t know. What I will say is that there are a great many factors–which Sasha didn’t really get into–that impact an ebook’s initial sales. I thought I’d say something about those.
The factors that will impact an ebook’s potential first-month sales include:
Current trends: Ebook trends seem a little more fluid, moving more rapidly than trends in the print market. This is based purely on my speculation, not concrete data. At any rate, books that fall within the current popular trend sell better.
The publisher: Not all ebook publishers are created equal. Some have established readers, others do not, and as an author, there are only so many readers you’re going to bring from one publisher to another if you switch.
Timing of release: Because many epubs pay monthly, that vital first month’s sales may all appear in the first check, may be split half and half between two months or may fall heavily into the second royalty check, depending upon how early/late the book released within the month. Also, having an ebook release on a holiday, or very close to one, can also impact sales.
The author’s name: To a lesser degree than the other factors above.
Direct sales vs distributors: If the bulk of the publisher’s sales come from second-tier distributors, like Fictionwise, the author will earn significantly less money from his/her book. There’s no way around it.
Blurb/cover/packaging: Sometimes a book is packaged so well, or the concept is so fresh, it sticks out from the crowd.
If the book is part of a series (first books tend to sell better than sequels, but sequels will cause a spike in backlist sales)
What doesn’t seem to impact sales to any significant degree (I’ve tried them all and seen virtually no results)
Advertising in print media
Online marketing via blog interviews, chats, yahoo group posting, etc.
Contests
There you go, some of the factors I personally know that will (and will not) impact ebook sales. Do you have any more to add to the list?
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