On Friday, May 21, the Wall Street Journal published this fascinating article, talking about Barnes and Noble’s attempts at adjusting its business model to help it survive a future where ebooks comprise a large fraction of book sales. Personally, as a Nook owner (and lover), I’m hoping they are successful in turning their HUGE ship around.

Electronic books are still in their infancy, comprising an estimated 3% to 5% of the market today. But they are fast accelerating the decline of physical books, forcing retailers, publishers, authors and agents to reinvent their business models or be painfully crippled.”By the end of 2012, digital books will be 20% to 25% of unit sales, and that’s on the conservative side,” predicts Mike Shatzkin, chief executive of the Idea Logical Co., publishing consultants. “Add in another 25% of units sold online, and roughly half of all unit sales will be on the Internet.”

Read the rest of the article HERE

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