Ebooks and Libraries. A Match Made in Heaven…or Hell?

For those who don’t know, there’s been a lot of talk lately about ebook sales to libraries. It isn’t that libraries don’t want to offer ebooks to their patrons. They do. The problem is the effect those sales will have on publishers’ bottom lines.

As  JULIE BOSMAN of the New York Times put it in her article,
As Library E-Books Live Long, Publisher Sets Expiration Date

Imagine the perfect library book. Its pages don’t tear. Its spine is unbreakable. It can be checked out from home. And it can never get lost.

That’s a libraries’ perfect book. Never torn. Never lost. Never needs to be replaced.

That’s also publisher’s worst nightmare.

Publishers need to sell books. Lots of books. And in this wildly changing market, that’s becoming increasingly difficult.

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So what must they do? Adapt? Find a way to make the new market work for them. That’s exactly what HarperCollins is doing, by limiting the number of times any one ebook can be checked out. I’m an author, and a library patron. I can appreciate what they’re trying to do. However, is 26 checkouts really a reasonable limit? According to Bosman’s article, that would allow (assuming a 2 week checkout period) one full year of distribution.

Do libraries restock all their inventory every year? I don’t think there’s a library that exists that could afford to do that. Are the ebooks selling at a lower price than the paperback or hard cover version? I can’t tell you that.

Clearly, HarperCollins doesn’t want libraries to carry their ebooks. Right? Maybe not.

“We have serious concerns that our previous e-book policy, selling e-books to libraries in perpetuity, if left unchanged, would undermine the emerging e-book ecosystem, hurt the growing e-book channel, place additional pressure on physical bookstores, and in the end lead to a decrease in book sales and royalties paid to authors,” the company said in a statement.

The may have a point. But 26? Really?

As both an author and patron, I hope other publishers don’t follow in their footsteps–setting such a low limit on ebook checkouts. But if they do, I’m sure someone–indie authors, perhaps–will be happy to jump in, find a way to make the situation mutually beneficial and gleefully cart those royalty checks to the bank.

Erotic ebooks releasing June 27-July 3, 2010

Ellora’s Cave

Escape the Night, Desiree Holt

Forsaken Desire, Aubrey Ross

Carnal Ecstasy, Lissa Matthews

Mate Hunger, Marisa Chenery

Melting Iron, Laurann Dohner

Picture This, Kaily Hart

Lassoing Lara, N.J. Walters

Beast of Caledonia, Kate Poole

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Samhain Publishing

Heat it Up, Elle Kennedy

Light My Fire, Jodi Redford

Raising Kane, Lorelei James

Liquid Silver

Chasing Butterflies – Cat Kane

Fired Up – Vivian Arend and Celia Kyle

For all of the readers who have been waiting patiently…

…I have a date for the release of the second book in my Masters of Sin series!

Lust’s Temptation, sequel to Wrath’s Embrace, will release July 14th!

Read a free excerpt HERE: http://www.jasminejade.com/productspecs/9781419929106.htm

I hope it whets your appetite!

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Blurby goodness

It took me all day yesterday, but I have FINALLY come up with a blurb for Lust’s Temptation that I’m happy with. I’m hoping the folks at Ellora’s Cave, and, more importantly, my readers agree!

Lust’s Temptation

Tawny Taylor

Book Two in the Masters of Sin series.

Troi and Amun—one dominant, the other submissive, both alpha—are possessed by the spirit of Lust. Its dark demands have tested their will every minute of every day for centuries. And they’ve committed deviant, selfish acts to satisfy its unrelenting carnal hunger. But the guilt doesn’t overwhelm them until they meet Oriel. She is their salvation, their peace. They need her. But they don’t deserve her.

Life’s lessons have taught Oriel not to trust anyone, especially gorgeous men who will use anyone for their own satisfaction. Granted, they’re sexy. Charming. Her body responds to their every look and touch. But she can’t—won’t—take a chance on them. Until she realizes she can run away, but she can’t escape from the emotions they stir.

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Note:  This book contains same-gender sex, group sex, and various and sundry other deliciously wicked acts, committed by two very naughty boys.

So, what do you think? Is it good? Great? Terrible? In your opinion, what makes a great blurb/back cover copy? Do you have a favorite? Have you read one and thought to yourself, OMG, that’s freaking brilliant! Post it in the comments!

From The Wall Street Journal: Ebooks Rewrite Bookselling

On Friday, May 21, the Wall Street Journal published this fascinating article, talking about Barnes and Noble’s attempts at adjusting its business model to help it survive a future where ebooks comprise a large fraction of book sales. Personally, as a Nook owner (and lover), I’m hoping they are successful in turning their HUGE ship around.

Electronic books are still in their infancy, comprising an estimated 3% to 5% of the market today. But they are fast accelerating the decline of physical books, forcing retailers, publishers, authors and agents to reinvent their business models or be painfully crippled.”By the end of 2012, digital books will be 20% to 25% of unit sales, and that’s on the conservative side,” predicts Mike Shatzkin, chief executive of the Idea Logical Co., publishing consultants. “Add in another 25% of units sold online, and roughly half of all unit sales will be on the Internet.”

Read the rest of the article HERE

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The Cheapskate’s Guide to Promoting Ebooks

Recently, a newly published author posted a question about  promoting her ebook on one of my fave writing forums, Romance Divas. I could tell from her post that she was completely overwhelmed and intimidated by the prospect of promoting her upcoming release. Making matters worse, her publisher asked her to submit a promotion/marketing plan to them.

First, a couple of definitions. (from www.managementhelp.org) Sometimes authors use the terms promotion and marketing interchangeably, but they aren’t the same thing.

Promotion: Promotion keeps the product in the minds of the customer and helps stimulate demand for the product. Promotion involves ongoing advertising and publicity (mention in the press). The ongoing activities of advertising, sales and public relations are often considered aspects of promotions.

Marketing: Marketing is the wide range of activities involved in making sure that you’re continuing to meet the needs of your customers and getting value in return…Marketing activities include “inbound marketing,” such as market research to find out, for example, what groups of potential customers exist, what their needs are, which of those needs you can meet, how you should meet them, etc. Inbound marketing also includes analyzing the competition, positioning your new product or service (finding your market niche), and pricing your products and services. “Outbound marketing” includes promoting a product through continued advertising, promotions, public relations and sales.

Now that we’ve defined those two relevant terms, let’s dig in. Please understand, I am basing my suggestions upon my personal experience only. I have no concrete data to prove whether any or all of these suggestions impact sales whatsoever.

First, let’s tackle marketing–which would include author branding, book content, cover design, blurb, and publisher. Writing a great book is a good start. Writing the right book for the current market is even better. And placing that right book at the right publisher is even more important. Not all epubs are created equal. Some have large readerships, high traffic, and have the potential to sell more ebooks for you than others. But those publishers also have a great many authors and an author needs to stand out from the crowd, especially if s/he’s new/unknown. Also, some publishers produce better sales in very specific subgenres, such as GLBT, but not others.  Outside of the cover, blurb and excerpt, what can an author do to make readers click her Buy link when they have so many choices?

This leads us to the topic of promotion. I think it’s important to balance savvy ebook marketing with at least some book promotion. I’d never recommend an author waste hours a day promoting her book, clog the Yahoo groups with drive-bye promo posts, or spend tons of money on ads that won’t yield results, but I would recommend s/he do some simple things to help gain exposure in what’s already becoming a glutted market.

What doesn’t work:

First, chats do nothing to help an author promote an ebook. Generally speaking, they are attended by readers who are looking for a free ebook and other authors who are also there to promote their books.

Second, I’ve concluded contests offering a free download do nothing either. Oftentimes, they are entered by the same readers, over and over–the same readers who enter the many other contests hosted by authors. Many times the winner doesn’t even claim the prize.

What may help:

If you can snag a “guest blogger” slot for free on a blog that has a built in readership, that can help you gain some exposure.

If your publisher has a Yahoo group or forum where readers hang out, then taking the time to put in a presence there can yield results.

Hosting a writing contest, in which the final prize is a critique from an editor well known in the marketplace (or an agent), can drive traffic to your blog/site and help you gain exposure. Structuring the contest to encourage visitors to return weekly is best.

Here’s the reality: 99% of the people who will buy your book are going to go on your publisher’s site (or Fictionwise, or Amazon, or whatever), check out the latest releases, read the blurb, and click “Buy” because they like what they see. They will have had no exposure to you outside of that. Regardless of this fact, newly published authors need to do some work to promote their book. I’d suggest they stick with things that are very low cost, and be smart about how they spend their time.

1. Post an announcement on a forum you frequent (like Romance Divas) and ask other members to blog the release for you. Then return the favor for them.

2. Set up a WordPress.org blog (not the free WordPress.com one), pay for domain registration and hosting (under $50  for the year) and use the free “Related Posts/Related Sites” plugin to get instant exposure. Get in the habit of blogging every day.

3. Set up profiles at all the social networking sites: facebook, myspace, twitter, etc. and use Ping.fm to post to them all from one screen  daily.

4. Join a blogging group, if you can find one that has an open slot.

5. Create a simple banner about your book and put it in your signature  on any forums you are active on.

6. Write an article about writing and post it on Gather.com, with a link to your site/blog/book.

7. Sign up for a year membership on The Romance Studio (it’s very inexpensive) and post your book’s release on their New Releases, News, and/or front page.

So there you go, the Cheapskate’s Guide to Promoting Ebooks. Do you have any other suggestions? Questions? Comments? Post them in the comments.

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Looking into my crystal ball

What will the future of publishing look like? Some folks have theorized that the end of an era is upon us. There’s talk of publishing’s evolution, from a world dominated by a handful of large publishing houses to one in which smaller houses are able to compete. Much of the change is due to the Kindle and to the growing demand for ebooks.

Things were looking pretty darn good in my crystal ball. As an author, I saw opportunities opening to me, opportunities that I–as an epublished author–have been waiting, hoping for.

And then something happens, like JA Konrath signing with AmazonEncore, to make me second-guess my rosy vision for the future. Could Amazon become a powerful super-corporation, a monopoly, handling all aspects of book publishing, from concept to distribution? It seems it’s already on its way to doing just that. I’m sure this is why publishers fought so hard for control of product pricing. But they may be fighting a losing battle. As more authors go to Kindle and AmazonEncore, and the average ebook price drops, traditional publishers’ products will be priced out of the market. They’ll be forced to make painful decisions. And I’m not familiar enough with publishing to know what the potential fallout of those decisions might be, but I have a vague feeling it won’t be pretty.

I’m not going to pull a Chicken Little and start shrieking, “The sky is falling!” But I will say, it’s an interesting time to be part of the publishing world right now.Things are changing, and quickly.

So, what’s an author–who has absolutely no control over the changes taking place–supposed to do, as the world beneath her feet shifts and tips?

Stay informed. Listen closely. Make decisions carefully, based upon facts, not rumors.

A few publishing industry blogs to help you do just that:

PubRants

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Business Exchange

Mediabistro/Galleycat

Joe Wikert’s Publishing 2020 Blog

Sasha White’s Show Me The Money

If you aren’t aware, there are a couple authors over on the GenReality blog who are foolish brave enough to share their actual sales figures for their books. Despite my seeming little dig, which is more an indication of how I think publishing folks will respond to this practice than the value I see in sharing the data, I have great respect for these authors and what they’re trying to accomplish. In the spring of 2009, Lynn Viehl posted an actual scanned copy of the royalty statement for her NYT top twenty bestseller, Twilight Fall. Why would she do such a thing, exposing herself to the potential backlash from her publisher, her agent, and anyone else who didn’t like the idea? Because she felt it was important to let hopeful future-NYT bestsellers know what the real numbers were. My hat’s off to Lynn. This month, Sasha White posted her sales figures for a short novella published by one of the leading epublishers in the current market, Samhain Publishing. The book sat in the top ten bestselling list on mybookstoreandmore.com for three weeks. What does that mean in dollars and cents? I’ll leave it to you to read her well-written blog post HERE.

Again, my hat’s off to Sasha for having the guts to share her numbers. Most authors are very tight-lipped about their sales, for a variety of reasons. I haven’t shared any numbers, outside of reporting anonymously to Brenda Hiatt’s Show Me the Money, and I can’t really give you a reason, outside of a personal insecurity, fearing I’ll lose my readers’ respect if my sales aren’t as high as they might have expected. Perhaps it would do the opposite, I don’t know. What I will say is that there are a great many factors–which Sasha didn’t really get into–that impact an ebook’s initial sales. I thought I’d say something about those.

The  factors that will impact an ebook’s potential first-month sales include:

Current trends: Ebook trends seem a little more fluid, moving more rapidly than trends in the print market. This is based purely on my speculation, not concrete data. At any rate, books that fall within the current popular trend sell better.

The publisher: Not all ebook publishers are created equal. Some have established readers, others do not, and as an author, there are only so many readers you’re going to bring from one publisher to another if you switch.

Timing of release: Because many epubs pay monthly, that vital first month’s sales may all appear in the first check, may be split half and half between two months or may fall heavily into the second royalty check, depending upon how early/late the book released within the month. Also, having an ebook release on a holiday, or very close to one, can also impact sales.

The author’s name: To a lesser degree than the other factors above.

Direct sales vs distributors: If the bulk of the publisher’s sales come from second-tier distributors, like Fictionwise, the author will earn significantly less money from his/her book. There’s no way around it.

Blurb/cover/packaging: Sometimes a book is packaged so well, or the concept is so fresh, it sticks out from the crowd.

If the book is part of a series (first books tend to sell better than sequels, but sequels will cause a spike in backlist sales)

What doesn’t seem to impact sales to any significant degree (I’ve tried them all and seen virtually no results)

Advertising in print media

Online marketing via blog interviews, chats, yahoo group posting, etc.

Contests

There you go, some of the factors I personally know that  will (and will not) impact ebook sales. Do you have any more to add to the list?

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