Have them take the Borders Double-Dog Dare. They could get a free book.

From the Borders Site:

Read 10 books, get one free!
WE DOUBLE-DOG DARE YOU!
If you’re 12 or under, you’re in!

• read 10 books—any ones you like* • list the books on this form
• bring your completed form to a Borders, Borders Express, or
Waldenbooks store and choose your FREE BOOK**
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*No purchase necessary.
**Form must be completed and brought to any Borders, Borders Express, or Waldenbooks store by 8/26/10 to redeem coupon. Offer valid
in-store only. Valid only on selected titles.

Download the form HERE.