The cyber world is all a-buzz with news of Avon Romance’s newest project–an ebook/POD publishing imprint, Impulse. From Impulse’s page on avonromance.com:

Welcome to Avon Impulse

Romance readers know what’s hot…in books, in technology, in trends. Among the first to embrace books digitally, they have encouraged publishers to push the envelope editorially, exploring new subgenres and new formats. With the evolved reader in mind, Avon is introducing a digital imprint, Avon Impulse. This format will allow Avon to publish more quickly, with an eye to what’s new in fiction and romance, delivering fresh, exciting content directly each month to the digital devices of today’s savviest readers.

Also found on this page is a submission form. This form, which includes detailed questions about the book, including tense, narrative, characters, best scene and best dialogue, is the vehicle through which all submissions will be delivered. Also on this page, you can find a list of FAQ’s, that address questions about the reason why Avon has decided to launch an epublishing line, royalty rates, editing, copyright registration and marketing, among others.

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A Lady’s Wish by Katharine Ashe is up for preorder on Kindle and Nook. The price is an unexpected $1.99–low by New York publishing standards.

Harlequin (Carina), Dorchester (they’ve shifted away from mass market into epub and POD) and now Avon. That’s three major houses moving into the epublishing arena by starting epublishing lines/sites. Makes me wonder…is anyone over at Warner (Grand Central) kicking themselves about shutting down iPublish? Does anyone, but me, remember iPublish?